[General] [Last call] Re: [Pr] [Please Review] Tagline: Run with it.

[Ted Leung]

I'm fine with it

Ted

On Jul 10, 2007, at 7:08 AM, Mimi Yin wrote:

> There have only been positive responses to the proposal: Run with  
> it. But I'd like to give one last chance to latent dissenters to  
> voice any concerns by end of day. Otherwise, I will add the tagline  
> to the launch cards and send them out to be printed for OSCON.
>
> :D Mimi
>
> On Jul 6, 2007, at 4:30 PM, Philippe Bossut wrote:
>
>> +1 for "Run with it". Like it.
>> Cheers,
>> - Philippe
>>
>> Mimi Yin wrote:
>>> Hello,
>>>
>>> I realize everyone is heads-down in meeting upcoming code freeze  
>>> deadlines, but I'm just sending a gentle reminder to please  
>>> respond to the Tagline thread on the pr list if you have any  
>>> comments / concerns about the proposal by end of day.
>>>
>>> Thanks!
>>>
>>> Mimi
>>>
>>> On Jul 3, 2007, at 9:22 AM, Mimi Yin wrote:
>>>
>>>> Whoops, Sheila reminded me tomorra is a holiday, so let's extend  
>>>> the deadline for feedback to end of day Thursday.
>>>>
>>>> Begin forwarded message:
>>>>
>>>>> *From: *Mimi Yin <mimi at osafoundation.org  
>>>>> <mailto:mimi at osafoundation.org>>
>>>>> *Date: *July 2, 2007 8:31:05 PM PDT
>>>>> *To: *pr at osafoundation.org <mailto:pr at osafoundation.org>
>>>>> *Subject: **[Pr] [Please Review] Tagline: Run with it.*
>>>>>
>>>>> 6 weeks ago, we began our journey to find our tagline. We've  
>>>>> defined goals and requirements, sent numerous surveys to  
>>>>> friends, colleagues and the Chandler users list and along the  
>>>>> way we have accrued an impressive grab-bag of ideas. The  
>>>>> process as a whole has been chock full of useful feedback and  
>>>>> insights.
>>>>>
>>>>> However, an 'obvious' candidate has not clearly emerged from  
>>>>> the crowd of possibilities and I don't think we're going to be  
>>>>> able to close on a tagline as a group. So I'm proposing that we  
>>>>> go with: *'Run with it.' *for the OSCON launch cards. (Which  
>>>>> leaves us plenty of time to recant in time for the Preview  
>>>>> Release August 6th.)
>>>>>
>>>>> *I realize it's a bit out of left field.*
>>>>> 1. It's not at all concrete. (Which was a requirement I  
>>>>> stressed early on.) The product name Chandler with a dog logo  
>>>>> and 'Run with it.' as a tagline sounds more like a dog leash  
>>>>> company.
>>>>>  2. It doesn't really imply groups or sharing or  
>>>>> collaboration...unless you count images of stampedes or running  
>>>>> with the bulls of Pamplona.
>>>>>
>>>>> 3. It doesn't define itself against the Inbox as a problem area  
>>>>> our target users can identify with.
>>>>>
>>>>> *So why go with 'Run with it.'?*
>>>>> 1. Well. I wonder how important it is to be concrete in the age  
>>>>> of the blogosphere and viral marketing. If someone finds out  
>>>>> about Chandler because someone blogs about us, won't they get  
>>>>> context about what we are from the blog?
>>>>>
>>>>> 2. I think the running in a group imagery could be developed to  
>>>>> evoke group-ish feelings, in hindsight if not at first sight.  
>>>>> Also, it's not like we came up with any other compelling  
>>>>> sharing / group taglines. We might just need to be satisfied  
>>>>> with something allusory instead.
>>>>>
>>>>> 3. We can still use the 'Inbox' as an anchor for the product  
>>>>> definition.
>>>>>
>>>>> *What I like about Run with it.*
>>>>> 1. Free, adaptable, flexible, easy-going.
>>>>> 2. Has all of the excitement and adventure of 'Fly by the seat  
>>>>> of your pants' and 'Make it up as you go' without any of the  
>>>>> negative connotations of incompetence and laziness.
>>>>> 3. Positive. Inspiring.
>>>>> 4. Relates to our logo.
>>>>>
>>>>> Unless someone sees a serious problem with trying this tagline  
>>>>> out at OSCON, I propose we go with this for the OSCON launch  
>>>>> cards. If it's a disaster at OSCON, we still have time to do a  
>>>>> last minute switcharoo on the landing page before the Preview  
>>>>> release.
>>>>>
>>>>> Let's have a 2-day period for feedback and comments, so please  
>>>>> reply by end of day Wednesday.
>>>>>
>>>>> Thanks!
>>>>>
>>>>> Mimi
>>>>> _______________________________________________
>>>>> Pr mailing list
>>>>> Pr at osafoundation.org <mailto:Pr at osafoundation.org>
>>>>> http://lists.osafoundation.org/mailman/listinfo/pr
>>>>
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>>>
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>>> ----
>>>
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>
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