[General] [Last call] Re: [Pr] [Please Review] Tagline: Run with it.

[Mimi Yin]

There have only been positive responses to the proposal: Run with it.  
But I'd like to give one last chance to latent dissenters to voice  
any concerns by end of day. Otherwise, I will add the tagline to the  
launch cards and send them out to be printed for OSCON.

:D Mimi

On Jul 6, 2007, at 4:30 PM, Philippe Bossut wrote:

> +1 for "Run with it". Like it.
> Cheers,
> - Philippe
>
> Mimi Yin wrote:
>> Hello,
>>
>> I realize everyone is heads-down in meeting upcoming code freeze  
>> deadlines, but I'm just sending a gentle reminder to please  
>> respond to the Tagline thread on the pr list if you have any  
>> comments / concerns about the proposal by end of day.
>>
>> Thanks!
>>
>> Mimi
>>
>> On Jul 3, 2007, at 9:22 AM, Mimi Yin wrote:
>>
>>> Whoops, Sheila reminded me tomorra is a holiday, so let's extend  
>>> the deadline for feedback to end of day Thursday.
>>>
>>> Begin forwarded message:
>>>
>>>> *From: *Mimi Yin <mimi at osafoundation.org  
>>>> <mailto:mimi at osafoundation.org>>
>>>> *Date: *July 2, 2007 8:31:05 PM PDT
>>>> *To: *pr at osafoundation.org <mailto:pr at osafoundation.org>
>>>> *Subject: **[Pr] [Please Review] Tagline: Run with it.*
>>>>
>>>> 6 weeks ago, we began our journey to find our tagline. We've  
>>>> defined goals and requirements, sent numerous surveys to  
>>>> friends, colleagues and the Chandler users list and along the  
>>>> way we have accrued an impressive grab-bag of ideas. The process  
>>>> as a whole has been chock full of useful feedback and insights.
>>>>
>>>> However, an 'obvious' candidate has not clearly emerged from the  
>>>> crowd of possibilities and I don't think we're going to be able  
>>>> to close on a tagline as a group. So I'm proposing that we go  
>>>> with: *'Run with it.' *for the OSCON launch cards. (Which leaves  
>>>> us plenty of time to recant in time for the Preview Release  
>>>> August 6th.)
>>>>
>>>> *I realize it's a bit out of left field.*
>>>> 1. It's not at all concrete. (Which was a requirement I stressed  
>>>> early on.) The product name Chandler with a dog logo and 'Run  
>>>> with it.' as a tagline sounds more like a dog leash company.
>>>>  2. It doesn't really imply groups or sharing or  
>>>> collaboration...unless you count images of stampedes or running  
>>>> with the bulls of Pamplona.
>>>>
>>>> 3. It doesn't define itself against the Inbox as a problem area  
>>>> our target users can identify with.
>>>>
>>>> *So why go with 'Run with it.'?*
>>>> 1. Well. I wonder how important it is to be concrete in the age  
>>>> of the blogosphere and viral marketing. If someone finds out  
>>>> about Chandler because someone blogs about us, won't they get  
>>>> context about what we are from the blog?
>>>>
>>>> 2. I think the running in a group imagery could be developed to  
>>>> evoke group-ish feelings, in hindsight if not at first sight.  
>>>> Also, it's not like we came up with any other compelling  
>>>> sharing / group taglines. We might just need to be satisfied  
>>>> with something allusory instead.
>>>>
>>>> 3. We can still use the 'Inbox' as an anchor for the product  
>>>> definition.
>>>>
>>>> *What I like about Run with it.*
>>>> 1. Free, adaptable, flexible, easy-going.
>>>> 2. Has all of the excitement and adventure of 'Fly by the seat  
>>>> of your pants' and 'Make it up as you go' without any of the  
>>>> negative connotations of incompetence and laziness.
>>>> 3. Positive. Inspiring.
>>>> 4. Relates to our logo.
>>>>
>>>> Unless someone sees a serious problem with trying this tagline  
>>>> out at OSCON, I propose we go with this for the OSCON launch  
>>>> cards. If it's a disaster at OSCON, we still have time to do a  
>>>> last minute switcharoo on the landing page before the Preview  
>>>> release.
>>>>
>>>> Let's have a 2-day period for feedback and comments, so please  
>>>> reply by end of day Wednesday.
>>>>
>>>> Thanks!
>>>>
>>>> Mimi
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>>>
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