[General] Fwd: [Pr] [Sum] Tagline Survey Results

[Mimi Yin]

Forwarding summary of Tagline Survey to a public list.

Begin forwarded message:

> From: Mimi Yin <mimi at osafoundation.org>
> Date: June 22, 2007 5:01:31 PM PDT
> To: pr at osafoundation.org
> Subject: [Pr] [Sum] Tagline Survey Results
>
> http://chandlerproject.org/Journal/PreviewTaglineSurvey
>
> I sent out 2 surveys to the Chandler Users list, some LPFI folks  
> and Katie and I sent them on to friends and family.
> http://lists.osafoundation.org/pipermail/chandler-users/2007-June/ 
> 000304.html
> http://lists.osafoundation.org/pipermail/chandler-users/2007-June/ 
> 000315.html
>
> I have compiled responses from non-OSAF staff, including Chandler- 
> Users list posts and survey Katie and I sent to LPFI, family and  
> friends.
>
> The pool of respondents is comprised of mostly non-developers and  
> non-software industry people.
>
> Caveat When responding to surveys, it's always difficult to  
> separate your gut, emotional reaction to the tagline from  
> evaluating the tagline itself. So I did some interpretation as it  
> were. Most commonly, people might report that they reacted  
> negatively to something, but from their comments, it seemed like  
> they were personally neutral or positive about a concept, but were  
> worried about how other people might react. Or, someone might react  
> poorly to the word 'open source' but like the main part of the  
> tagline. Anyhow, the survey was not conducted in a very rigorous  
> manner, so these results are mostly informational rather than  
> conclusive.
>
> Summary
>
> + It takes a village - Ack Hilary Clinton!
>
> + For ther rest of us - Really resonates with a lot of people, even  
> people who were confused by the term project manager or had  
> negative associations with project manager liked this one.
>
> + The Attention Manager - Perhaps the most divisive tagline. People  
> either really liked it or hated it. The people who hated it felt  
> like Chandler would be intrusive and controlling, managing your  
> attention whether you wanted it managed or not.
>
> + A task manager for realists, not idealists - Well-liked.
>
> + The little project manager that could - Evenly split. 7 likes, 6  
> dislikes, 1 neutral. Cute factor turned people off.
>
> + The lowercase-p project manager - Mystified most people. As a  
> result it had 10 neutrals out of 12.
>
> + Mind like water - Mystified a lot of people too.
>
> Re: Project Manager
>
> There appears to be somewhat of a generational / industry Gap with  
> regards to the term 'Project Manager'
> + Gen-X + Software = Dilbert-like association with Project Manager,  
> which is negative. Constraining and top-heavy.
> + Gen-X + Non-Software associate Project Manager with the Person
> + Gen-Y + Software and Non-Software associate Project Manager with  
> the Person
>
> While associations with Project Manager, the Software were almost  
> all completely negative, people had anywhere between unqualified  
> enthusiasm for Project Manager, the Person and deep-seeded  
> ambivalence, which makes sense given that Project Management can be  
> a great thing or a pain in the neck depending on the person doing  
> the managing.
>
> Most importantly, for the people that don't associate Project  
> Manager with software, in particular, constraining, top-heavy  
> software, the attempts to soften or counter that association (e.g.  
> 'Make it up as you go' OR 'Fly by the seat of your pants' didn't  
> make any sense. People just interpreted that as bad project  
> management.) However, the people who did get the underlying tension  
> between top-down Project Management and bottom-up Chandler-style  
> project management liked 'Fly by the seat of the pants' better than  
> 'Make it up as you go.'
>
> Re: Open Source
>
> Felt superfluous to a lot of people. Why do I care it's open source?
> Some people were actively intimidated by it. It made them feel like  
> they weren't smart enough to use the product.
>
>
> To see individual responses to each tagline: http:// 
> chandlerproject.org/Journal/PreviewTaglineSurvey
> _______________________________________________
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> Pr at osafoundation.org
> http://lists.osafoundation.org/mailman/listinfo/pr

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