[Design] creating new Hub account from the accounts dialog
hank777 at gmail.com
Thu Dec 13 08:26:17 PST 2007
On Dec 13, 2007 11:11 AM, Brian Moseley <bcm at osafoundation.org> wrote:
> On Dec 13, 2007 2:03 AM, hank williams <hank777 at gmail.com> wrote:
> > +1
> > I think this is a great idea. I had to really push myself to get
> > beyond this step.
> I'm the original advocate for signing up for Hub accounts directly
> from Chandler and wonder why this has been on the floor for so long,
> but that said, is it really that much of an ordeal to click a link
> and fill out a form in your web browser?
No its not.
But thats not the psychology. Its not that big a deal to fill out a
new sign up form, but when you ask people to sign up for something,
rather than just giving them the benefit, you loose customers. Every
time you require a web process to go to another page you loose 50% of
your audience. So after 3 pages you are down from 100% to 12.25% of
your audience. This is because shifting context takes a large amount
of mental effort. Being asked to enter information (putting out
information instead of taking in information) is a major (unpleasant)
context shift. Moving from an app to a web page is also a major
One of the other issues is that it generally is not clear what you
have to do before you are finished with the process. It is very
helpful, for example to know that you have to fill out exactly two
pages, instead of when the software asks you to do things without
telling you how many and what the steps are.
The bottom line is that fewer steps has an *enormous* effect on
uptake. Seemingly (to a developer) small things, can have a hugely
disproportionate impact on the mental state and enjoyment of the user.
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